Complete History and Case study of Apple.Inc|Steve Jobs

A company that has grown by 15000% since 2001 should be doing something that most of the others aren't doing. Interested to know the name and other details of such a company? Well, it is the most famous company that we know today, i.e., Apple Inc. There must be a long history of Apple. Like all other companies, there would be a point where the company would be started, then passed numerous phases to reach the current stage where Apple computers and other products are known as the trademark of quality.

In this article, we will equip you with all the essential information about the history of Apple that would help you know how Apple has grown over time in the computer industry and the mobile phone segment. Apart from these segments, a few other details are also part of the company, and if Apple provides its users. Heading with the introduction to the company, we will explore its current state and then move back to the founding period of Apple. So stay with us to know everything about your favorite company.


Currently employing 132,000 people in the company, Apple is among the top few IT sectors. You don't particularly have to go through the internet to find out the current level of success of Apple Inc.; instead, you can have a look around you to find several Apple products. Whether they are in the form of iPhone, iPad, MacBook, or macOS, each of the products has an established market. If you are wondering about the profit that Apple Incorporation earns, then you'll be amazed to know that Apple Inc. has made a profit of US$59.531 billion in the year 2018.
With the successful products that you have seen in Apple's marketplace, you should not doubt the figure of the net profit that we have highlighted above. Apart from the number of employees working on the company's net profit, it is enough to show its worth. Now let's see how Apple Inc. established and what its history is.


We will divide this history section of this article into several different sections. This article won't get boring for you, and you would get all the necessary information through it. Some of the areas that we will cover here include the founding members and different phases that the company went through.


Apple Inc. was incorporated by Steve Jobs and Steve Wozniak in 1976. However, it took around a year for the founders of Apple Inc. to get it registered as a company in the United States. Before January 1977, Apple Inc. was an idea started as a random, but the commercial effort to secure this idea was made on January 3, 1977. The place where this fantastic idea was registered was Cupertino, California.


If you aren't for all the products of Apple Inc., then here is a list of development that the company provides to the users:

The I-devices are the core products that the company provides to the users. It is Apple's history that most of the company's consumer products have the I associated with them, such as Ipad, iPhone, and iPod. All the new versions of these products come with the same series, creating a brand for the users.


Here are the different phases of the history of Apple Inc.


That was the first time when both the Steve and Wozniak, who founded the company, actually met. Both of them completed their degrees in 1975 from different colleges. But one of the things that were common in both of them was their aptitude for technology. Both of them had a keen interest in how the existing stuff worked and how they could be improvised to generate better working technology for themselves.


It wasn't noted that both these Steves met once and created the existing Apple company in a few meetings; instead, they were friends. They met in 1971 through a mutual friend. With this mutual friend in between, both the Steves, started using technology to create income. It was an informal arrangement where they experimented with making boxes that could allow people to conduct long-distance cost without involving any money. With the initial success of this idea, they both realized their potential in working on technology to earn.
Back then, The idea of creating and selling computers was floated between Steve Jobs and Steve Wozniak. There is an utterly mind-blowing story involved with this initiation of Apple. It is one of the milestones that Apple's history would always point towards—getting interested in it? Let's correlate the next section.


Both Steve's had the idea about creating computers, but they could not commercialize, especially on a large scale without any orders or investment.
apple's first computer
One of the first orders that Steve Jobs managed to get was from a local computer store. The terms of this order are particularly attractive.


There was no sample available with Steve Jobs to show the history of Apple Inc. or the products that he or his team could make. But he entered in an arrangement where a working computer was acceptable by the local store's management. The condition was that if Steve Jobs and his team managed to relate something workable, the local store would buy 50 more pieces from them at a rate of $500 each. It was a huge amount at that time, so the deal was finalized.


But now the question was where they would get the spare parts for making the machines. To resolve this problem, Steve Jobs went to Cramer Electronics. For them, relying on a random individual was not possible. But when he showed his order slip and asked to get the spare parts on a 30-day credit term, the credit manager agreed, and he was able to procure all the necessary components that were required for the initial creation of the computer. This was the initiation of the soon to be a billionaire company. The best part of this set was the strategy used by the partners to finance their computers. They did not have to give away any shares or stock holdings to anyone but still managed to get the necessary financing.


The initial computers that were created by Steve Jobs and Steve Wozniak were simple. Only a few essential features were the part of this system, but still, they managed to grab the users' attention. Some of these features include a TV display system, the existence of bootstrap code on ROM, and the presence of a cassette interface. All the features meant lower design components used in the computer with better speed and performance compared to several other devices available in the market. The computer was termed as Apple 1, and it's initial version computers that have been created under the Apple brand name.


Despite getting the initial 50 orders from the Byte store, it wasn't for both the partners to create their vicinity or factory line where they could manufacture the computers. So one of the things they did was borrow the space from mutual friends and sell several electronic and technology goods at varied rates. However, this was not a feasible model for the company to flourish. This is why Steves tried to get loans from the bank for this purpose. Neither the banks one the individual lenders were willing to provide funds for the project that no one was willing to use. You'll be in the shoes of the people of the 70s decade to relate to this point.
There was no scope of using computers at a personal level at that time. Even the businesses didn't have computers. The conglomerates' large organizations were the legitimize users of the computers. So investing in the creation of computers seemed absurd to the users.


Despite getting the initial 50 orders from the Byte store, it wasn't for both the partners to create their vicinity or factory line where they could manufacture the computers. So one of the things they did was borrow the space from mutual friends and sell several electronic and technology goods at varied rates. However, this was not a feasible model for the company to flourish. This is why Steves tried to get loans from the bank for this purpose. Neither the banks one the individual lenders were willing to provide funds for the project that no one was willing to use. You'll be in the shoes of the people of the 70s decade to relate to this point.
There was no scope of using computers at a personal level at that time. Even the businesses didn't have computers. The conglomerates' large organizations were the legitimize users of the computers. So investing in the creation of computers seemed absurd to the users.

apple's first Investor

Initially, Ronald Wayne also became the partner of the company. It was when both the Steves, Wayne, and Mike Markkula were able to find a bank loan and signed it together. They were the company's initial days, and its ups and downs in the company were part of the routine. However, Wayne did not want to be a part of the company with high risk and left the business quickly. Such a setting left both the Steves to be the prominent and active partners of the venture.


Once the formal company was established and had enough money to manage the computers better, Wayne wanted to introduce new features to the computers. These computers were named as Apple 2. Most of the design features that Apple 1 had been due to the limited resources available with the owner. As soon the resources issues were settled, Wayne experimented with the inclusion of new features that could offer better functionality.
This was the time when the company made direct contact with the public. West Coast Computer Faire was chosen for this purpose, a two-day fair for highlighting the different types of computers. This fare came with massive success for the company because this was where a Japanese chemist got impressed with the design and features of Steve Jobs and Steve Wozniak. He was the first authorized Apple dealer of Apple 2 in Japan.


These features and the history of Apple 2 are not much different from Apple 1. There were slight modifications and improvements in the existing design. These changes made the computer a better version. Apart from the improved TV display, the computer could store the collection for some time in memory. Moreover, graphics improved the overall visuals of the computers. Later, colors were also introduced in the same version to make it a lot better than the last version of the company's computers.


The Apple 2, released in 1977, had significant input from a designer known as Jerry Manock. He managed to create a compact form that was far easier to set up than the previous version. At this stage, Apple 2 was being recognized for the efforts that were being made in the industry. The release of Apple 2 has an important place in Apple's history as Apple 2 is known to be a key instigator in creating the home demand for computers.
Imagine if Apple 2 wouldn't be there to ease up the settings and usage process of Apple 2, we could have got the computers for our daily usage after waiting a lot more. So Apple deserves a bit of appreciation on this end too.


This version of Apple computers was released in 1980. It was by far the most sophisticated version and was intended for business users. One of the design innovations that the managers and the creators of Apple 3 introduced was removing cooling fans from the hardware components. The main idea was that the Apple computer would dissipate the amount of heat generated through the chassis. But this did not work as planned. The removal of the fan and no proper working of the chassis for the removal of extra heat resulted in the chips' disintegration from the motherboard. There was a definite resentment in the people who were using this version of Apple computers. The people who asked for the solutions to fix the problem we're asked to lift the laptop six inches and then leave it.

The purpose of such a rash treatment was to allow the integrated circuits to get back to the original position.
If you are finding such a solution funny, it was! You wouldn't it coming from one of the best companies in the IT sector today. The history of Apple contains a few such incidents that could provide you with the struggling stories that Apple had to face to reach the current level.


We are not going to get into detail for every version of Apple computers that were previously produced. The new technology and the features were included continuously in the computers to create a good brand reputation. The brand name that Apple created for itself in the initial days helped in the creation of competitive advantage, making the company stand out from the other companies existing at that time.
As we mentioned in the above section that the third series of Apple computers had the problem. So it would be appropriate to say Apple 4 here. Apple 4 came with a solution to the question that was being faced by Apple 3. This new version was released in 1983. However, it was an excellent measure to manage the problems created, the previous version with questions made the users skeptical about the company already.


One of the milestones in the history of Apple Inc. is the initial public offering or IPO. The company became available for the public to invest in it in 1980. The IPO was far more successful than some of the leading brands that existed in the market at that time. One example was Ford's Ilford 'apple's Apple's serrated a huge sum of investment, which triggered a new era in Apple's history.
One of the essential things that you would want to know from the first meetings with the shareholders is that Steve Jobs wanted to deliver a great speech about the company and its products. But as there were too many interruptions, he left this idea and started talking about the emotional content. That speech had a great audience. And he became prominent for his public speaking skills at that time too.


After the formal iPod changes with the computer's design and inclusion of several technologies in the creation process of the computer and the computer itself, Apple Inc. is quite prominent in the industry.


It was the first time in 1984 when Apple released its first TV commercial. By spending a lot of money for this purpose, Apple Inc. managed to pay $1.5 million to air the commercial in the third quarter of Super Bowl XVIII.
Additionally, 1984 did not only mark the history of video commercials, but the magazine advertisements also got a prominent place in Apple's history. The post-election edition of Newsweek was all booked by Apple. Yes, all of it. It was a considerable investment and had an essential role in establishing the company's image at that time. You can indeed say that this was the era when Apple started its branding formally and started taking out the campaigns to generate one in the best possible way.
apple's first advertisement
The purpose of going for extreme marketing was the launch of Macintosh. Because of the best commercial aired two days earlier to the launch, the company's new product received a great response from the buyers as well. However, for a particular part of the audience, the original Macintosh was a toy. The reason for such a statement was that there was no backend interface where users could make changes. It was all about the graphical user interface. This is what created problems for some of the users.
Later, with the passage of time and the introduction of new functionalities in technology, Macintosh has managed to grab a significant number of users' attention. It has got quite prominent in the market and has become part of many individuals' lives.


In the growth phase of a company, it has to face some challenges. One of the most prominent ones is to manage growth. The increasing number of individuals associated with the business can have different visions, creating a conflict in governing the company. Apple was facing it in 1985. President Steve Jobs wanted to work on Macintosh and provide it as the solution to the business, whereas the aim of CEO Sculley inclined the Apple 2 generation computers.
steve's next company Although initially, it was agreed that the company would go with the Macintosh division. But in the end, when it failed, it improved the position of Sculley in the company. Jobs had no influence left in the company, so he decided to set his ways from the company. Once Jobs left the company, he started investing in other technological companies. Many of those companies have the importance of existence, but none of them made it to commercial success.

HISTORY OF APPLE: 1985 – 1977:

When the founder of the company left Apple Inc, Sculley was the first boss that the company had. In the consequent year of his leadership, the company declared a dividend that showed the high standard's maintenance. In the next year, the stock was split by the ratio of 2:1. Till 1989, five different acquisitions were made by Apple Inc., thus adding to the company's success.

Moreover, the Macintosh and Apple 2 range both were continued under Sculley's leadership to enhance the profit. However, the newer versions and features was another thing that the company had to incorporate into the business line. This is why new versions of the existing computer ranges became a part of the company. Even the Mac, which was performing less than Apple 2 range of computers but still established itself as a special division in the company. Premium and latest versions of this range of computers were also being introduced in the market, targeting the business users. According to MacAddict magazine, the period of 1989 to 1991 was considered the first golden age of the Macintosh range.


Internet, which was one of the newer products at that time, had a place for Apple, or you can say that Apple capitalized the opportunity and became one of the 100 companies to buy the .com extension domain. It won't work cowl for most of you, not a surprise if we say that the existing domain is about 32 years old.


The study of the history of Apple shows that, like most of the companies, Apple has faced the upstream and downstream as in the entire journey as well. By 1996, the excellent reputation that the company was building up over time seemed to halt. There were no new products on the market. Moreover, the existing products were facing immense competition from the other companies existing in the market. It didn't seem easy that with the same situation, Apple computers would secure their position in the industry in the long run. But that was not the end of the company.


In 1977, Steve Jobs came back to Apple Inc. as an interim CEO. On his return, he started restructuring the company. And this restructuring was on a massive level. When he rejoined Apple, he made significant changes to the structure of the company. Moreover, changes in governance were also made. This helped in generating success, which is extending to date.

Creation of Apple Store with the latest version of the gadgets and partnership with Microsoft. All of these ventures were part of the leadership of Steve Jobs. He brought back the company from its phase to success again. The history of Apple has transformed once again. In August 2011, he resigned from the position of CEO because of his health condition. Later, in October, he died dealing with pancreatic cancer.


This version of Apple company is what most of you would have often read about. From the introduction of Apple Watches and sophisticated technology in personal gadgets, this era of Apple and its product brought real glory to the company. The extended version of this era is what we see even today.


Apple Inc. has a long history. There are points in Apple's history where the company made the wrong decisions, whereas they were times when the company celebrated its success and passion. One of the most extraordinary people to whom this success can be attributed to is Steve Jobs. He was the founding member of the company.
Instead, he had the vision to make Apple one of the best IT companies as well. He managed to bring all the success that he wanted for his company. He was no doubt one of the most influential individuals in the world.

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